Marketing Security as a Competitive Advantage
Posted In Information Security on June 7th, 2010Tags: BankInfoSecurity, Joseph Menn, Security
The title above was a title from an interview with author/journalist Joseph Menn that I saw on BankInfoSecurity.com. Mr. Menn suggests it is time for banking institutions to start marketing their security and protective measures as competitive advantages.
Mr. Menn went on to say, “They should put serious security in place – and advertise it. Get this competition going on the basis of security. That will gain them customers, in my opinion.”
My question is this…I wonder what Mr. Menn thinks banks should be doing to “put serious security in place”? Is it just me or do we have a lot of authors and journalists pretending they have the answers when they say things like “they should put serious security in place”?
What do you think “serious security” is?
What do you think the process is to “put serious security in place”?
Leave a comment
[...] This post was mentioned on Twitter by markgraves, Awareity. Awareity said: Blog Update: "Marketing Security as a Competitive Advantage" http://bit.ly/964gSu [...]
Pingback by Tweets that mention Lessons Learned Blog -- Topsy.com — June 7, 2010 @ 2:26 pm
How about two-factor authentication plus out-of-band checks, such as calls to cell phones for transactions above $500, for a start? With code words that have only been exchanged orally?
It’s really not all that hard, it just costs a small amount of money and some retraining.
Pretending there isn’t a problem sure isn’t working.
Comment by Joseph Menn — June 8, 2010 @ 9:22 pm